Suspension of disbelief is an essential component of the cinematic experience, aided and abetted by that human faculty that gives rise to stories, lies, and Plan Bs when the world seems set against you. The darkness of the cinema, only recently swept clear of the glare of cell phones, is a sensory deprivation which the audience has chosen in order to clear the palate for other sensory experiences. This voluntary immersion is especially important for films that take place in other times, whether in the past or future. Selma is about the past, although its release date suggests it is the past representing and commenting on the future - the Chinese government once banned films set in the past for this reason. This representation, however, may not be exact, and above all should not be explicit. The power of such messages are that they infiltrate the mind, allow the audience to ruminate, to understand where the parallels are not exact and thereby encourage a creative response to the social crisis so addressed.
The inability of the creators of Selma to get the rights to use the actual words of Martin Luther King, Jr., is not necessarily a liability. Every school child has heard "I have a dream" so many times that there is a substantial risk that the audience will gloss over it. The torturous rewrites that this legal barrier triggered may have cause audiences to pay more attention to the message. These rewrites, however, are very much in character for the era and therefore do not disrupt the audience's immersion in the narrative.
This immersion lasts throughout the film, only to be broken at the last second by an intrusive song referencing the incidents in Ferguson. Even if King's Selma march were the right comparison to Ferguson, the insertion of this song indicates an astonishing lack of subtlety in an otherwise well-constructed film, the cinematic equivalent of crying out another woman's name in the moment of passion or the study guide that turns a work of literature into a school assignment. The only possible conclusions to be drawn from this are either that somebody involved in the film did not trust his audience to understand the parallels (in which case he should have made a better, more focused, film) or that the parallels between movie and reality are not as strong as the auteurs would wish, and that the addition of the final song is a desperate attempt at "relevance".
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