Tuesday, July 5, 2022

Rainbow Brite Is Truly Dead

 This was my first time inside the new McDonalds buildings (I have ordered from drive up). The wooden paneling seems more natural, less plastic, but also exciting, less vivid, as though the abolition of the characters took away the joy of childhood fast food. Gone, too, was the germ-ridden plastic play area of my childhood, replaced by a more compact structure that retains all the colors of years past but none of the whimsy (or, depending on your experience with Grimace, whimsical terror). Perhaps this impression was magnified by this particular franchise’s location in Pacifica, but overall the world has grown duller, more frequently monochrome, a return to beige sans the illusion of smoking section.

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